Clothing inspired by music greats
View Worn By Fashion collections on London Fashion Review Blog
A Brief History of the Worn By label
Worn By is a London-based company that was founded in 2004. Worn By clothing ranges are dedicated to recreating (and taking influences from) garments of the past, ‘worn by’ some of the biggest icons in music, sport and film. Since its foundings, the brand has been growing in influence over the fashion industry. At the start of 2011, 73 stores worldwide were known to stock and sell Worn By clothing. Topshop and Urban Outfitters are the major sellers in the UK, as is Bloomingdales in the US.
The Iconic Music Influences of Worn By
The Worn by brand primarily appeals to music lovers – as the printed t-shirts, sweats, hoodies and dresses are dedicated to iconic events in Rock and Roll history. Iconic influences come from legendary artists, such as John Lennon, Blondie, The Ramones, Motley Crue, Judas Priest and many more – all of which can be found on their website. In collaborations with original artists, photographers and musicians, Worn By recreates items worn by icons of the past.
Worn By relies on collaborations with legends from the music industry to give their collections authenticity. They have worked with designer Steve ‘Krusher’ Joule to recreate some of his original designs for Black Sabbath and legendary independent record label Stiff Records created their own range of T-shirts for Worn by, influenced by the British punk scence. Additionally, in 2010 for the 40th anniversary of Jimi Hendrix’s death, Worn By have been working with the Hendrix family to create an exclusive psychadelic range of archived album artwork and photographs.
To authenticate the retro Rock and Roll look, Worn By teamed up with Devoted to Vintage, one of Europe’s largest stockist of vintage pieces. Worn By hand picks the best vintage items to complete the retro heritage look. Again, the inspiration for the hand chosen key pieces comes from favourite icons and their unique styling. Each vintage item is usually a one-off in pristine condition and perfectly matched to the recent Worn By collection.
Worn By: Music and Earth Lovers
The Worn By brand would not exist without music and perhaps as a pay back for the inspiration and patronage,Worn By has been seen on the members of McFly. In March of 2011, Worn By teamed with a Pantera tribute act, giving away free T shirts on the door.
Not only do they care about music, Worn By also cares about our planet.. All Worn By garments are sweatshop free, ethically sourced and imported by sea in an effort to reduce the carbon footprint
What Does the Future Hold for Worn By
Expect much of the same in the future for Worn By; collaborations with future music icons and emerging talents in the British music scene. They have found a formula that works, creating affordable, unique and statement printed T-shirts for music lovers everywhere.
Worn By is similar to a US-based brand called Worn Free.