Boutique London Menswear Clothing by David Keyte
View Universal Works Fashion collections on London Fashion Review Blog
Introduction to the Universal Works Brand
Founder of Universal Works, David Keyte, spent years working for British fashion labels such as Paul Smith, before deciding to set up his own label in 2008. Keyte started Universal Works with the aim of producing well made, well considered, easy to wear, affordable menswear and accessories. The brands collections are loosely inspired by workwear using quality fabrics and produced in a number of small factories, often based in the UK, creating garments that are never mass produced and designed to last beyond a single season.
The brand’s first collection for Autumn/Winter 2009 was stocked in just 8 stores including in a pop-up store and in the Oliver Spencer store, both on Lambs Conduit Street, London. Since the inception of Universal Works, the brand has expanded to include more UK stores as well as expansion globally. As of 2011, Universal Works is stocked in many UK boutiques, including Sefton Urban Outfitters and Peggs and Son, as well as being stocked in boutiques in Canada, USA, Finland, Denmark, Italy, Tokyo, Russia, Spain, Sweden and the Netherlands. The brand also has the support of many online boutiques, such as Oi Polloi and My-Wardrobe.
David Keyte – Fashion Designer
Inspirations of Universal Works
“I was always inspired by old guys who seem to always have on too much of their mismatched wardrobe at the same time yet look weirdly stylish; my grandad who could wear his work jacket with a pair of pleated wool baggy trousers, a fair isle slipover, a hearing aid and still look good”. – David Keyte, Founder of Universal Works
The collections are very much inspired by vintage military and workwear clothing. Universal Works has no target markets, just garments for everyone. It is the collection for a man who doesn’t follow fashion, but still wants to look good without appearing to have tried too hard. Each collection is craftsman made and not over-designed, using natural fabrics and yarns.
Future of the Universal Works Brand
Expect much of the same in the future for Universal Works; founder David Keyte understands that the brand is still in its infancy and the dangers of expanding to quickly at such an early stage when the economy is still recovering from the recent recession. The brand will continue to work with skilled British factories and craft people, and find more British and international suppliers/ good independent retailers. In the future, Universal Works plans on expanding the accessories line and adding a footwear collection.
Visit the official Universal Works website here