Designer Suits, Shirts and Fashion Accessories
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Introduction to the Thomas Pink brand
The Thomas Pink brand was founded in 1984 by three Irish brothers – James, Peter and John Mullen – with the aim to reinvent the traditional tailored Jermyn Street London shirt, and taking it to a wider audience. Soon after the brand’s inception, the first Thomas Pink store opened in the London borough of Chelsea. Further stores soon followed in the West End of London and in London’s City Centre. A personal goal of the brand was reached in 1989 when a Thomas Pink store opened on London’s Jermyn Street, a street known for its resident shirt-makers (adjacent to the bespoke tailor territory of Savile Row).
The brand’s distinctive store interiors, the pink-and-black packaging, and of course their coveted shirts, quickly attracted a loyal clientele. In 1999, the world leading luxury goods group LVMH, purchased a majority share in the Thomas Pink brand. This cash injection greatly helped to drive brand expansion, turning Thomas Pink into a truly global brand.
The original Thomas Pink classic shirt is tailored on an authentic block and is made from 38 separate components, with a 14-piece hand-turned collar. As of 2011, as part of the luxury goods group LVMH, the product ranges have expanded to include over 250 styles of shirts for men and women in three separate collections Black Label (formal), Green Label (Casual) and Blue Label (business casual). The brand also has a made to order service ‘Personally Pink’, in which customers can order shirts and ties that fit their specific requirements. Also offered are a range of silk ties, small leather goods, cufflinks, cummerbunds, braces, socks, scarves, underwear, nightwear and Wellington boots (with a pink stripe detailing of course).
As well as the product expansion, the brand has undergone significant international expansion and as of 2011, Thomas Pink was available in over 100 locations worldwide. As well as a prominent UK profile, Thomas Pink has a loyal following in the US, with twenty stores from Dallas to Detroit, San Francisco to New York. In Europe, the brand has stores in Paris and Dublin and in the United Arab Emirates there is a Thomas Pink store in Dubai. In Asia Thomas Pink shirts sell in Bangkok, Kuala Lumpur, Singapore, Beijing and Shanghai.
Thomas Pink shirts, ties and accessories are also available online through a successful e-commerce store and several other online boutiques.
Inspiration behind the Thomas Pink brand name
“The impeccable heritage of Jermyn Street, the centuries-old home of British shirt-making, always influences our designs.” -Thomas Pink CEO Jonathan Heilbron, on the brand’s inspiration.
Like the heritage of London’s Jermyn Street that inspires the Thomas Pink brand as a whole, the brand name was also inspired by Britain’s great heritage in men’s tailoring. The fashion label name Thomas Pink was inspired by an 18th century London tailor who was known for making the much sought-after red hunting jackets. If you were lucky enough to own one, you were said to be ‘in the pink’.
Thomas Pink timeline snapshot: important dates
- 1984: The Thomas Pink brand is founded by three Irish brothers: James, Peter and John Mullen.
- 1989: Thomas Pink opens a store on London’s Jermyn Street, a street known for its resident shirt-makers.
- 1997: The first Thomas Pink store opens in the US. The brand has become particularly successful in the women’s market of the US, with 80% of Thomas Pink ties being bought by women. As a result ties are often displayed near the perfume or women’s clothing departments.
- 1999: Luxury conglomerate LVMH Moët Hennessy Louis Vuitton SA, purchases the majority share in the Thomas Pink brand.
- 2005: The Thomas Pink brand expands into China for the first time.
- 2008: Richard Nicoll creates a capsule collection of womenswear for the Thomas Pink brand. The Richard Nicoll for Thomas Pink collection comprised of nine pieces featuring a shift, dresses, skirts and shirts. Richard Nicoll has also collaborated with heritage British label Fred Perry.
- 2011: The brand implements a new design concept in their store in the Mayflower Renaissance Hotel in Washington, keeping the heritage of Jermyn Street with modern twists, such as a state-of-the art video wall with brand imagery. Also this year, in celebration of the royal wedding between Kate Middleton and Prince William, Thomas Pink launched a wedding service for grooms.
Future of the Thomas Pink brand
The UK is still Thomas Pink’s biggest market, which as of 2011 made up approximately 50% of overall brand sales. The US is currently the second biggest market although in the coming years, the brand plans for greater expansion in Asian countries such as China. .
Visit the official Thomas Pink website here.