Relgion Men’s and Women’s Clothing
View Religion Fashion collections on London Fashion Review Blog
Religion Clothing: Fashion for Clubbers
Religion was founded in 1989 in East London’s edgy fashion epicentre. It originally offered a range of niche t-shirts and sweatshirts aimed at the rave scene and drug culture. Religion rooted itself into early club culture, being prominent in some major club openings, including Space and Pacha.
The brand expanded from a relatively unknown and underground label, to a well established and unique brand with an international presence. In 2010, Religion launched their “concept stores” in leading indie stores Richmond Classics, Bolo and also in the Ibiza Rocks hotels in Ibiza and Mallorca. Dedicated areas are merchandised with the brand’s shop aesthetic to offer a unique and complete brand experience. As of 2011, Religion had two stand alone stores in East London’s Shoreditch and Brick Lane. Additionally, the brand has an abroad stand alone store in Oberoy, Bali selling the full collections of womenswear, menswear, childrenswear, jewellery, accessories and fragrance.
Rock and Roll Inspired Fashion: The Religion Aesthetic
Religion is very much inspired by the grunge style on the streets of East London.The international street culture has been instrumental in shaping the brands signature aesthetic. In the pursuit of unique and individual style, Religion also takes inspiration from lyrical quotes and icons from the music industry as evidenced by the rock and anarchic printed tees – which are a staple of each new collection.
The brand’s aesthetic is a distressed style with a rock-star attitude. Signature and trademark designs of cut-out styles, washed-out graphics and destroyed fabrics have made it a popular look within the youthful fashion market. The brand also has a host of celebrity fans, including The Pussycat Dolls, Girls Aloud, Kate Moss, Kylie Minogue, Agyness Deyn and Jordin Sparks -who are often photographed out and about in Religion garments.
Religion Fashion: Cool Collaborators
Religion has previously collaborated with Smiley, DC Comics and Warner Bros. Additionally, Religion has collaborated with the iconic clubs and DJs across Europe, including Space, Ministry of Sound, Cream, Carl Cox and Defected, to produce a collection of exclusive licensed t-shirts under the label ‘Clubbed to Death’. The capsule collection launched in May 2009, alongside Religion at Bread & Butter, Barcelona. The 40-piece collection comprises of iconic vintage graphics in washed out looks featuring the artwork of the collaborators.
Charitable Religion: Fashion for Relief
In February of 2009, Religion supported Fashion for Relief at London Fashion Week. Kate Moss, Geri Halliwell, Naomi Campbell and a host of celebrity friends took to the catwalk to raise money for the women and babies in Haiti. The money was raised for the White Ribbon Alliance who works with survivors or the Haitian earthquake. Amber Le Bon wore Religion’s Cookie Tiered Broderie Anglaise dress, which was auctioned on Net-A-Porter.
Future of Religion Fashion
Expect much of the same in the future of Religion Clothing. Their rock inspired brand aesthetic has made them popular amongst clubbers and the younger generation who have a love of fashion with an edge. Expect more collections filled with distressed and shredded pieces with an anarchic edge unique to the Religion brand.