Jonathan Saunders Fashion Designer and Label

Jonathan Saunders Fashion Designer

Jonathan Saunders Luxury Prints and Clothing

View Jonathan Saunders Fashion collections on London Fashion Review Blog
Jonathan Saunders Fashion Label

Jonathan Saunders Biography

Scottish-born fashion designer Jonathan Saunders graduated from the Glasgow School of Art in 1999 with a BA in Printed Textiles. He went on to study at the prestigious Central Saint Martins College of Art and Design graduating in 2002 with an MA with Distinction, also in Printed Textiles. His subsequent graduate collection, which was inspired by the Beatles’ Yellow Submarine album and featured brightly printed chiffon kaftans, earned Saunders the 2002 Lancome Colour Award.

The exuberant prints, shown in his graduate collection, anticipated fashion’s new enthusiasm for colour and pattern. Saunders immediately found himself on the crest of a print revival, being commissioned to create prints for Alexander McQueen. The vibrant bird of paradise print he created for Alexander McQueen in 2003 became one of that year’s most photographs outfits on the runway. Saunders has also been commissioned to create prints for fashion houses, Chloe and Pucci (Christian Lacroix Pucci’s creative director at the time, asked Saunders to design new prints that were not based on Emilio Pucci’s archives, a first for the company).

Jonathan Saunders launched his namesake fashion label in 2003, with his first showing at London Fashion Week. Saunders showed his collections for nine consecutive seasons, before showing at New York Fashion for the first time in February of 2008.

Jonathan Saunders Designer Women's Fashion

Jonathan Saunders has received many accolades for his collections. In 2005 he was named Scottish Designer of the Year. In 2006, he was awarded the Fashion Enterprise Award by the British Fashion Council, and in 2007 he won the Elle Style Designer of the Year Award. In addition to designing his own successful label, in 2008 he was named as the new Creative Director of Italian fashion house Pollini, succeeding outgoing designer Rifat Ozbek.

In addition to designing for his own label and for Pollini as part of his Creative Director role, Saunders has also taken part in several collaborations. As well as a collaboration with Topshop, which was launched in 2010, in 2008 he created a capsule collection for Target and a limited edition line of trainers for sports brand Gola. He has also collaborated with British high-street retailer Boots on a make-up range, to be launched in Boots stores nationwide from September 2011.

Jonathan Saunders Shoes for Gola
Jonathan Saunder for Gola Footwear

As of 2011, Jonathan Saunders now shows four collections a year for his own label and two for Milan-based label Pollini. Saunders has won praise throughout the fashion world for his bold, silk-screen pieces which forgo repeat patterns in favour of large-scale prints that work with the cut of the cloth. His prints have also won him many a celebrity fan including Kylie Minogue, Madonna, Sienna Miller, Michelle Obama and Thandie Newton. Non-celebrity fans can purchase his designs online on the Jonathan Saunders e-commerce site and Net-a-Porter, or in many of the world’s finest department stores and boutiques throughout the globe. A full list of stockists can be found on the official Jonathan Saunders website.

Trademark of Jonathan Saunders

“It’s the colour; it’s how it lightens you, changes the mood. That’s what print can do, that’s what colour can do.” – Jonathan Saunders

The trademark of the Jonathan Saunders collections is undoubtedly the use of high quality prints. The largely hand-drawn prints are created with the finished garment very much in mind – each design being engineered to work with the garment’s component pattern pieces. What separates Saunders’ prints from those of his contemporaries is the labour-intensive design process; it can take months of painstaking work to create a single print. Saunders uses traditional silk-screening techniques, with as many as twenty screens per print, which have a wide range of inspirations from Rudi Gernreich to Japanese Manga cartoons. The result is the most remarkable fusion of print and silhouette.


Jonathan Saunders Fashion Designer
Jonathan Saunders – Scottish fashion designer

Edition: Jonathan Saunders at Debenhams

In the Spring of 2011, British department store Debenhams launches a new designer concept to coincide with their already highly successful ‘Designers at Debenhams’ initiative. The ‘Edition’ concept brings contemporary designers to the high street, showcasing between two and four designers at any one time to continually introduce emerging creative talent to the high street, with the goal of establishing the next generation of ‘Designers at Debenhams’.

Jonathan Saunders has been selected as part of the first wave of designers for the ‘Edition’ concept, along with Preen, accessories for Jonathan Kelsey and a collection from Roksana Illinic, which will launch in the Autumn of 2011. Famed for his iconic prints and bold uses of colour, Jonathan’s collection for Debenhams will exhibit a fresh energy with modern sex appeal.

‘‘It’s exciting to be able to design for a new market. The goal was to create a collection that was simple, modern and wearable with a focus on clean cuts and fresh colour.’’ – Jonathan Saunders.

Visit the official Jonathan Saunders website here

If you like the look of Jonathan Saunders, check out British Labels Eley Kishimoto, Alice Temperley and Alexander McQueen.

Jonathan Saunders Designer Women's Fashion

Jonathan Saunders Designer Women's Fashion

Jonathan Saunders Designer Women's Fashion

Jonathan Saunders Designer Women's Fashion

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