Holly Fulton – A Scottish Fashion Designer

Holly Fulton Fashion Label

A Womenswear Label Known for Graphic Prints, Swarovski Embellishments and Statement Jewellery.

Fashion Where Art Deco Meets Pop Art

View recent Holly Fulton Collections on the London Fashion Review Blog

Holly Fulton Fashion Label

An Introduction to the Holly Fulton Fashion Label

Fashion Designer Holly Fulton

Fashion Designer Holly Fulton.

After a stint designing at Lanvin, Edinburgh-born Holly Fulton burst onto the fashion scene in early 2009 when she debuted her Autumn/Winter 2009 collection at London Fashion Week. The explosion of colour, art deco styling and graphic prints, was a breath of fresh air against the muted palettes of fellow designers. Since that debut, the Holly Fulton fashion brand has grown in popularity and is often featured on the pages of British and Italian Vogue.

As of 2011/12, the Holly Fulton collections were stocked in some of the world’s finest boutiques including London’s Browns Focus, Liverpool’s Cricket, Istanbul’s Atelier 55, Moscow’s Rehab and New York’s Debut.

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Holly Fulton Spring/Summer 2012

Holly Fulton: Key Dates

  • 2007: Holly Fulton graduates from The Royal College of Art with an MA in womenswear.
  • 2009: The Holly Fulton brand is founded with the debut of the first full collection. Also this year, Holly Fulton receives the Swarovski Award for Emerging Talent in Accessories at the British Fashion Awards. Additionally, Holly receives the Young Designer of the Year Award at the Scottish Fashion Awards.
  • 2010: Holly is recognised at the Elle Awards receiving the New Designer Award. Also this year, following in the footsteps of fellow British designers Matthew Williamson, Giles Deacon and Erdem, Holly Fulton created a limited edition collection of diaries and notepads for premium stationer Smythson.

Holly Fulton and Smythson Collaboration

Holly Fulton x Smythson Collaboration

Aesthetic of the Holly Fulton Brand

“The ethos of my work is to capture a couture finish and an attention to detail within ready to wear. I aim to re-interpret the traditions of handwork and the use of techniques within couture into contemporary materials and silhouettes to create strong, cohesive collections of womenswear and jewellery.” – Holly Fulton.

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Holly Fulton Spring/Summer 2012

Holly Fulton describes her design signatures as “Graphic prints, luxurious materials and hot accessories.” The Holly Fulton aesthetic is best described as art deco meets pop art – collections feature bold, hand-drawn graphic prints, vibrant colours accentuating a monochrome palette, and signature embellishments in Perspex, Swarovski crystal, exotic skins and metal. The overall effect is of a giant jewelled mosaic – a look that is fast becoming synonymous with her label.

Recent Collections of the Holly Fulton Fashion Label

With each season Holly Fulton makes waves with her modern and sumptuous, geometric, crystal and Perspex encrusted collections:-

Spring/Summer 2010:

 Holly Fulton was inspired by Eduardo Paolozzi’s painting Wittgenstein in New York, translating his vibrant use of colour and homage to Art Deco architecture into the collection. The women in Holly’s New York channel the ice cool exterior of Jeanne Moreau in 1968 movie, ‘The Bride Wore Black’, having a self-assured, sexy vibe. The silhouettes are clean and sharp, with robotic influences inspired by the women of the cult Robert Palmer video ‘Addicted to Love’.

Holly Fulton Summer 2010

Holly Fulton Spring/Summer 2010

Hand-drawn graphic prints of pop art skyscrapers feature on chic mini dresses, skirts and loose-fitting tops. Holly’s signature embellishments of Perspex, metal and Swarovski crystals, cover entire mini dresses and adorn necklines for a sumptuous jewelled feel. A monochrome colour palette is brightened with pops of acid yellow, azure blue and tangerine.

Autumn/Winter 2010-2011:

For Winter 2010 the Holly Fulton woman awaits her lover on a deserted platform at the Gare du Nord, Paris. She has thrown on clothes she feels comfortable in, which take her from day to night, finishing off her look with plenty of luxe accessories. Influenced by the cinema look of the 1980’s the collection is a mash-up of relaxed French tailoring colliding with Dr Zhivago.

Holly Fulton Winter 2010-2011

Holly Fulton Autumn/Winter 2010-2011

The collections colour palette is inspired by glass artist Louis Barillet, whose use of black, white and shades of grey taps into Holly’s love of monochrome. Holly’s passion for pop art has also been channelled into the collection with injections of bold oranges and yellow. The graphic hand-drawn prints of the previous season feature once again on maxi and mini dresses, slim leg trousers and statement jackets, with Swarovski crystals adding a 3-D element. New fabrics this season include snakeskin, suede appliqué, soft wool and velvet, giving the collection a relaxed yet luxurious feel.

Spring/Summer 2011:

With Joan Collins as the muse of the collection, the ladies of the Summer 2011 collection are on a decadent cruise, needing an extensive glamorous wardrobe for their stop-offs in Monaco, Egypt, Brazil and Hollywood. The aesthetic of the collection is rooted firmly in the relaxed luxury of1960’s cruise wear, which Holly Fulton brought up to date for the modern woman.

Holly Fulton Spring/Summer 2011

Holly Fulton Spring/Summer 2011

Effortless glamour is reflected in sharp silhouettes with Holly’s signature crystal and Perspex decorations, paired with statement accessories. The prints, which feature on maxi skirts and dresses, body con skirts, mini dresses and swimwear, feature a blend of symmetry, engineered prints and embellishments creating a 3-D effect. Matching statement jewellery, clutches and bags compliment the prints throughout the collection encapsulating a total Holly Fulton look.

Autumn/Winter 2011-2012:

For Winter 2011-2012 Holly Fulton pays tribute to the power and magic of love with a collection brimming with rich textures, luxurious handwork details and surrealist graphic prints. The inspiration behind the collection comes from Coco Chanel’s passionate affair with the Duke of Westminster. Bespoke, hand-woven tweeds in bold yellow, ivory and black are threaded with snakeskin and velvet ribbon to create easy chic jackets. Shift dresses are embellished with Mongolian fur trims.

Holly Fulton Autumn/Winter 2011-2012

Holly Fulton Autumn/Winter 2011-2012

To accompany the signature Holly Fulton graphic art deco, psychedelic ‘hand and gun’ and ‘lips smoking’ prints feature on palazzo pants and silk column dresses that hang from crystal, python and patent neck pieces. The collection has a rich colour palette of azure, teal, chrome yellow, charcoal and red creating a feel of modern luxury. Winter 2011-2012 sees Holly Fulton collaborate with Swarovski for the 5th season to create crystal embellishments that include mirrored pieces and Pollock inspired splashes that drip down the necklines and shoulders of evening gowns.

The Future of the Holly Fulton Brand

In the future Holly Fulton plans on introducing a knitwwear range and hopes to move to a larger studio to accommodate the rapid expansion of her brand.

Visit the official Holly Fulton website, here.

If you like the look of Holly Fulton, check out fellow British labels Manuela Dack and Ann Louise Roswald.

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