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Fullcircle Clothing – Boutique British Fashion

View Fullcircle Fashion collections on London Fashion Review Blog

Introduction to the Fullcircle Brand

The Fullcircle fashion label was launched in 1996; owned by the Brandhouse World Design & Trade Co. Ltd, it was founded initially as a menswear brand with the aim of offering imaginative and progressive clothing to the fashion conscious male. A womenswear line followed in 2001 and since the brand has continued to expand adding a denim range, fashion accessories, footwear, and a suit collection through licensing agreements. The Fullcircle label also releases two mid-season capsule collections as a preview to the following seasons.

In 2006, Fullcircle launched its e-commerce store, stocking the full collection of the brand. Additionally, Fullcircle has two standalone stores in London’s Covent Garden and Westfield (Shepherds Bush) as well as being stocked in concessions within House of Fraser, Selfridges, Urban Outfitters and Brown Thomas. Fullcircle is also available internationally within distributors in Australia, Canada, France, Greece, Italy, New Zealand, Russia and Spain.

• 1996: Fullcircle is founded as a menswear brand with the aim of offering imaginative and progressive clothing for the fashion conscious male aged between 25 and 35 years of age.
• 2000: The Fullcircle menswear denim collection is launched.
• 2001: A womenswear collection is launched with the brand remaining weighted towards the male market with a 65:35 male to female following.
• 2003: The first Fullcircle website is launched.
• 2004: The Fullcircle womenswear denim collection is launched.
• 2006: Fullcircle overhauls its website and it is re-launched as an e-commerce site.
• 2007: Fullcircle expands the brand and product line by licensing with Browning Brands to launch their footwear collection.
• 2008: A year after the footwear licensing agreement, Fullcircle signs another agreement with Berwin & Berwin to produce the Fullcircle suit range, which is launched for the Autumn/Winter 2008 season.
• 2010: World Design & Trade Co. Ltd, the company that owns Fullcircle, announced that Fullcircle menswear will cease trading following delivery of its Spring 2011 collection. SC51, formerly Sonnetti, also owned by World Design & Trade Co. Ltd, will also cease trading as of January 2011 after only 2 seasons in production.

Fullcircle Brand Aesthetic

The Fullcircle brand aims to bridge the gap between designer and high street, by taking influence from global trends and the demands of their key demographic: fashion conscious men and women aged between 25-35 years. Simple lines and clearly cut shapes form the basis of the design ethos. The collections are simplistic yet retain a sense of individuality and imagination.

Future of the Fullcircle Brand

In September of 2010, owner of Fullcircle, World Design & Trade Co. Ltd announced that it would be ceasing trade of the Fullcircle menswear brand following delivery of its Spring/Summer 2011 collection. Fullcircle womenswear will continue, with plans to strengthen investment in this division. Once the Spring/Summer 2011 season is over, expect a possible brand overhaul as the focus shifts solely on womenswear.

For the recent collections of Fullcircle, visit the official Fullcircle website.

Similar Brands to Fullcircle

• AllSaints
• Religion
• French Connection

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