Felder Felder – A Designer London Fashion Label

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Modern Women’s Grunge Clothing Since 2006

Rock & Roll Womenswear from Twins Daniela and Annette Felder

View Felder Felder Fashion collections on London Fashion Review Blog
Felder Felder Fashion

An Introduction to the Felder Felder Fashion Label

Identical twins and fashion designers, Annette and Daniela Felder left their home country of Germany in 2002. They travelled through Europe, India and America, working as models to fund their big adventure. The twins eventually settled down in London and had soon secured internships with influential designer Robert Cary-Williams and milliner Stephen Jones.

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Felder Felder for Spring/Summer 2011

Their experience as interns inspired the Felder twins to enrol at the prestigious London design school, Central St. Martins, which led to the foundation of their womenswear label, Felder Felder in 2006. For their bold and sensual aesthetic, Felder Felder have since gained the interest of the fashion press and is now a regular feature in the likes of Vogue, Elle, i-D Magazine and The Sunday Times Style.

The press coverage helped the twins quickly develop a cult following, which includes some of the world’s most stylish celebrities. The Felder Felder, feminine rock and roll aesthetic has been embraced by singers and actresses alike, including Allison Mosshart, Gwyneth Paltrow, Florence and the Machine and Rihanna.

As of 2011, Felder Felder had the support of some of the world’s finest boutiques including London’s Liberty, Dubai’s Bullets and Butterflies, Honk Kong’s Russel Street, Singapore’s Actually Actually and Düsseldorf’s Jades.
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Felder Felder for Autumn/Winter 2011-2012

The Felder Felder Fashion Label: Key Dates

  • 2002-2006: Twin sisters Annette and Daniela Felder leave Germany to travel finally settling in London, gaining internships with Robert Cary Williams and Stephen Jones.
  • 2006: The Felder twins enrol at the prestigious Central St Martins and are inspired to start their own fashion label, Felder Felder.
  • 2008: Felder Felder receives a nomination for the prestigious British Fashion Awards.
  • 2009: The label designs the uniforms for the London restaurant, Nobu Berkley Street
  • 2010: The British Fashion Council offers Felder Felder an on schedule slot for London Fashion Week to show their Autumn/Winter 2010 collection. Also this year the Felder twins were asked to design the Henson Building – Daniela and Annette designed the show apartment of the luxury Primrose Hill development. The industrial style living room features a signature Felder Felder studded metal wall and a sofa upholstered in the fire print featured in the duo’s SS10 collection.

Felder Felder for the Henson Building

The Felder Sisters in the Show Flat they Designed for the Henson Building

The Felder Felder Brand Aesthetic

Felder Felder firmly stamped their mark on the British fashion scene soon after its inception for their reworking of grunge style. The Felder duo reworked the early nineties look into a juxtaposition of soft feminine layers with a harder rock and roll edge. With each collection the sisters explore the idea of opposites and combine contrasts to achieve the perfect balance in each design. The Felder Felder brand have become known for their skimpy dresses, sharp studded leather and tightly coiled silk-rosette mini skirts.
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Felder Felder for Autumn/Winter 2011-2012

Future of the Felder Felder Fashion Label

The bold, sensual yet modern aesthetic of the Felder Felder label has won them the prestigious New Gen Award for three consecutive seasons as well as a strong celebrity following and the support of some of the world’s finest boutiques. So in the future of the brand expect to see the fortunes of Felder Felder improve further, particularly given their introduction to London Fashion Week. Additionally, expect to see a further global expansion as the brand sets to increase its international profile.
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Felder Felder for Spring/Summer 2011

Visit the official Felder Felder website, here.

If you like the look of Felder Felder, check out fellow British labels Preen, Ashley Isham and Amanda Wakeley.

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