Boutique Menswear by Domingo Rodriguez
View Domingo Rodriguez Fashion collections on London Fashion Review Blog
Introduction to the Domingo Rodriguez Brand
Domingo Rodriguez first cut his fashion teeth doing work experience during the student summers for designers such as Carolyn Massey and Kim Jones. His first collection at Graduate Fashion Week in 2008, which was inspired by the human form, won the Menswear Award, impressing a panel of judges including Julien Macdonald and Claudia Schiffer. It was this collection that would earn him the Harold Tilman (chair of the British Fashion Council) Scholarship to study an MA Design and Technology course at the London College of Fashion. Enrolling in the course, in 2008, undoubtedly helped Rodriguez to develop his skills as a fashion designer. Originally intending to be a fashion photographer, he decided to design menswear after experimenting with womenswear during his fashion and textile’s degree at Liverpool’s John Moore University. Domingo noted that designing womenswear wasn’t appropriate as he couldn’t relate to the female form.
When designing his collections, Domingo Rodriguez, takes inspiration from the human form by designing through pieces that echo the body; garments are given anatomical structuring using specifically engineered pattern cutting. His collections are about soft modern deconstructed design mixed with historical elements. Fabric is the base and foundation of the Domingo Rodriguez brand, with softness and fine textures at the heart of each collection. As of 2011, the brand was stocked online via ASOS, and at Wolf and Badger.
Early Success for the Domingo Rodriguez Brand
Shortly after graduating in 2010, the Domingo Rodriguez brand was born, which saw almost instant success. In June 2010, Rodriguez presented his Spring/Summer 2011 collection during Paris Fashion week in collaboration with ASOS and Esquire Magazines as one of their ‘7 Brilliant Brits’ show. Others designers showcased on the catwalks as part of ‘7 Brilliant Brits’ included Richard James, E Tautz, Oliver Spencer, Gieves and Hawkes, Baartmans & Seigel and Hart Saville Row.
In September of 2010, he received the menswear award at the Graduate Fashion Awards run by Wolf & Badger boutique in Notting Hill, and in December of the same year his collaboration with ASOS was launched.
Domingo Rodriguez Collaborations
In 2010, as part of ASOS’ commitment to supporting and nurturing emerging design talent, the online fashion boutique teamed up with the London College of Fashion to exclusively celebrate the collections of their graduates such as Domingo Rodriguez. Domingo was selected to create an exclusive capsule menswear collection for the ASOS ‘MA-ke’ project. The collection sold out with some garments selling-out on the first day of the capsule collection’s launch.
Domingo Rodriguez for ASOS
Future of the Domingo Rodriguez Brand
The Domingo Rodriguez brand is very much still in its infancy. However, collaborations with the like’s ofASOS have increased the profile of the brand. In the future, expect to see more stockists pick up the label both domestically and internationally. Domingo Rodriguez is one to watch
‘‘In 10 years I hope that I will be a household name. I hope I will have my collections sold over the entire world if possible. I think it is every designer’s dream, and it is mine too. I just hope it comes true!’’
To view the recent collections of Domingo Rodriguez, visit the official Domingo Rodriguez website.