Designer Luxury Womenswear with a eco-friendly conscious
View Chinti and Parker Fashion collections on London Fashion Review Blog
Introduction to Chinti and Parker
The quality basics brand, Chinti and Parker was launched in October of 2009 as a joint venture between British cousins Anna Singh (the daughter of Tom Singh, founder of high street giant New Look) and Rachael Wood. The cousins started out making ethical cashmere clothing for children, but soon expanded to offer luxury separates for women. The duo aims not only to create the perfect t-shirt, but to also create the perfect staples for any woman’s wardrobe, by creating desirable yet versatile must-haves.
Chinti and Parker’s dedication to ethical yet stylish fashion has brought the brand much success. From producing a single childrenswear cashmere line, Chinti and Parker now consists of seven main lines: women’s knitwear, women’s cottons, stripes, colours, basics, baby knitwear and baby cottons. The label has popular with British fashionista, Alexa Chung, as a poster girl for the label as of 2011.
The brand’s success has seen significant expansion; as of 2011 Chinti and Parker were stocked in some on London’s finest boutiques including YMC and Trilogy. The label is also stocked internationally in Paris’ Merci and various boutiques in the US (VOD in Dallas, Satire in Los Angeles and Ludivine in New York). Chinti and Parker also have its own successful e-commerce site as well as being stocked in the online boutique Net-a-Porter.
Chinti and Parker Founders – Anna Singh and Rachael Wood
Alexa Chung modelling Chinti and Parker
The Chinti and Parker Philosophy
“Our garments age beautifully; constantly evolving into your favourite essential T-shirt or jumper. For us ‘ethical’ should not be an extra, we feel it should be within the core values of each garment we produce” – Anna Singh, Founding Member of Chinti and Parker
Chinti and Parker collections consistently feature timeless basics that can be worn throughout the seasons. The effortless chic feel and simplicity of the pieces makes them suitable for any woman’s wardrobe. All garments are free of over-the-top logos or print, just little quirky details, such as elbow patches, coloured pockets and coloured stitching. The brand is not about following trends, nor is not about fast fashion, but instead about producing versatile must-have garments that last the test of time.
A key part of the Chinti and Parker philosophy is their commitment to ethical fashion. As a young business, they understand that there are challenges in achieving all the ethical goals that they want to. For this reason, each garment carries a tag listing its environmentally sound credentials, be it carbon neutral, organic, fair trade or made in the EU. Additionally, there is information on which of natures ‘hot spots’ the purchase is helping.
The majority of Chinti and Parker garments are made within the EU and each is packaged within an organic cotton envelope, which are made by Teddy Exports, a fair trade cooperative from the Tamil Nadu region of Southern India. By using the most eco-friendly materials, Chinti and Parker have recently introduced a jersey made from a blend of bamboo and seacel; bamboo is a highly sustainable material and seacel is an all natural seaweed derivative. The brand is eagerly awaiting the availability of organically certified cashmere and when it comes on the market, Chinti and Parker will be sure to incorporate it into their garments.
Future of Chinti and Parker
Chinti and Parker, as a brand, is very much at the beginning of the fashion label lifecycle. However, the labels overwhelming commitment to creating ethical fashion is proving a hit amongst fashionistas around the world. Anna Singh and Rachel Wood are constantly researching new, more environmentally and ethically considerate ways of making their garments, with the aim of implementing these measures as soon as possible.
Visit the official Chinti and Parker website here.