London Menswear Fashion stuffed with British Anarchy
by Joe Casely-Hayford & Charlie Casely-Hayford
View Casely Hayford Fashion collections on the London Fashion Review Blog.
Introduction to the Casely-Hayford Fashion Label
Before launching a namesake menswear brand with his son, Joe Casely-Hayford had already experienced a long and prestigious career within the fashion industry. Joe Casely-Hayford received his formal training at the Tailor & Cutter Academy, before moving on to Saint Martin’s School of Art in 1978 to study fashion design. He topped off his education with a History of Art Degree from the Institute of Contemporary Arts.
Joe Casely-Hayford’s career in the fashion industry began in the early 1980’s, designing stage clothing for iconic bands such as The Clash and U2, whilst also working on his eponymous fashion label for men and women. His illustrious career includes being the first designer to collaborate with Top Shop, winning awards, as well as writing articles for leading publications including The Face and the Independent newspaper. He has also contributed back to the fashion industry with educational work as External Examiner at Bristol’s Fashion School, and visiting lecturer at Hogeschool voor de Kunsten Arnhem in Holland.
In 2005, Joe Casely-Hayford was appointed as Creative Director of prestigious Savile Row tailor Gieves & Hawkes, a position he held until 2008. During his three years at Gieves & Hawkes he contributed to the reinvigoration of the 200 year old tailor. In January 2006, his first collection for Gieves & Hawkes was launched on the runway in Paris for Men’s Fashion Week, which was credited as a major step in bringing the Savile Row brand into the 21st century.
Joe’s son, Charlie Casely-Hayford, studied fine art in Florence, read History of Art at the Courtauld Institute of Art, and like his father, attended Central Saint Martins. Before that, Charlie had already made his mark on the creative scene with stints at i-D magazine, Creative review and the White Cube gallery in Hoxton.
Throughout his teens, Charlie apprenticed in his father’s studio, studying design, menswear history and technical skills. So it seems natural that at 22, Charlie joined forces with his father and founded menswear brand, Casely-Hayford, in 2008. The father and son design duo launched their first collection in the Spring/Summer 2009 season, with their signature aesthetic based on ‘English sartorialism’ and ‘British anarchy’.
As of late 2011, the Casely-Hayford collections were available through some of the world’s most prestigious fashion boutiques including, London’s Hostem, Paris’ Colette, Tokyo’s Isetan and Seoul’s 10 Corso Como.
Casely-Hayford: Important Dates
- 1993: Joe Casely-Hayford, co-founder of Casely-Hayford, is the first ever designer to collaborate with high street giant, Top Shop.
- 1996: ‘Through the Ages’, a retrospective of Joe Casely-Hayford’s work was held at ‘The Edge’ space in Tokyo.
- 2002: Joe Casely-Hayford designs a limited edition t-shirt in collaboration with the Turner Prize winning artist, Chris Ofili.
- 2005: Joe Casely-Hayford is appointed as Creative Director of Savile Row tailor Gieves and Hawkes.
- 2006: Casely-Hayford’s first collection for Gieves & Hawkes is launched on the catwalks of Men’s Fashion Week in Paris.
- 2007: Joe Casely-Hayford receives is appointed as Officer of the Order of the British Empire (OBE), for services to the fashion industry. Also this year, he was named in the Independent newspaper as one of ‘The Fabulous Fifty’ most influential individuals in London’s fashion scene.
- 2008: The Casely-Hayford menswear fashion label is founded when Joe joins forces with his son, Charlie Casely-Hayford.
- 2009: Joe works with Sir Terence Conran, father of Jasper Conran, on the new ‘Boundary/Albion’ boutique hotel and restaurant development, which opened in London’s Shoreditch in January.
Aesthetic of the Casely-Hayford Fashion Label
“All men possess elements of anarchy within their character. Anarchy is not about the total absence of rules, but rather the significance of autonomy”. – Casely-Hayford
The aesthetic of the Casely-Hayford brand is based on two simple phrases that embody the key elements of the English character: ‘English Sartorialism’ and ‘British Anarchy’. The brand’s signature style of masculine silhouettes and exquisite tailoring mixed with modern sportswear is inspired by the raw energy of London’s dynamic culture. Casely-Hayford aims to distil a multitude of ideas into a simple pure entity: innovation through tradition.
Future of the Casely-Hayford Fashion Label
As of late 2011 the Casely-Hayford fashion label manufactured their collections in Japan, working between London and Tokyo to oversee each part of the development process. This enables the brand to work closely with Japanese artisans to produce top quality garments, which represent the British spirit, distilled for an international audience. The brand’s relationship with the Japanese fashion industry has resulted in the creation of exclusive collections in the Japanese market.
Although the offerings for the Japanese market have been extremely successful (being favoured by stores such as Isetan and United Arrows), Casely-Hayford are keen to increase the Made in England offering over subsequent seasons. Casely-Hayford are looking to work more with English craftsmen in the future as they feel it is integral to their brand philosophy.
Visit the official Casely-Hayford website, here.