Contemporary British Fashion from the Founders of Allsaints
Fashion inspired by the streets of London since 2007
View Bolongaro Trevor Fashion collections on London Fashion Review Blog
Introduction to the Bolongaro Trevor Brand
The seeds for the Bolongaro Trevor brand were sewn long before the label’s inception. In 1994, designer Stuart Trevor, left his job as head of menswear as British label Reiss, to set up his own label, AllSaints, with his wife and fellow designer Kait Bolongaro. AllSaints was soon to become the ‘go-to’ brand for young fashionista’s with their signature religious iconography, draped jersey and structured silhouettes.
Just ten years after AllSaints’ inception, Trevor and Bolongaro had built up the fashion label to achieve annual turnover of £13 million, and a profit of £2.2 million. This impressive brand profile caught the attention of entrepreneur and co-founder of Karen Millen, Kevin Stanford and he joined the company as a partner in January of 2005. In December of the same year, Trevor and Bolongaro sold their shares in the AllSaints brand, for £2.5 million to Kevin Stanford, who was already the majority shareholder, having bought out the other partners earlier in the year.
The pair decided to take some time off to contemplate their next move, and it was during this time away they fell in love with fashion once again. The pair decided, in 2006 that their next move would be to start a new fashion label Bolongaro Trevor that would someday become a family business, with the involvement of their three children. Kait Bolongaro would be the Chief Womenswear Designer and Stuart Trevor would be the Chief Menswear Designer. The brand’s first collection was launched on the market in the Spring of 2007, consisting of vintage and workwear inspired pieces.
Founders of the Bolongaro Trevor Brand and their Iconic Union Jack Jacket.
Since the launch of that first collection, the band has gone from strength to strength. As of 2011 the brand was available in over 100 stores worldwide, including through the Bolongaro Trevor flagship store on London’s Broadwick Street. Additional retailers include Selfridges in London, Atrium in New York and Fred Segal in Los Angeles – as well as independent stores such as Wolverhampton’s Diffusion, and York’s Sarah Coggles.
The Bolongaro Trevor Fashion Aesthetic
Bolongaro Trevor Womenswear Collection for the Spring/Summer 2011 Season
The Bolongaro Trevor aesthetic is heavily influenced by British subcultures and Britain in general, with the Union Jack being a key motif and inspiration in each collection. The contemporary influences of Britain are combined with traditional British workwear and uniforms to create a collection that is both modern and vintage, with a sharp and structured silhouette. Key pieces include knitwear in superfine merino wool, deep crotch trousers and jeans, jersey polo shirts, t shirts with gothic Victorian-inspired prints, and leather jackets and coats with military detailing. The rock and roll aesthetic has attracted many a celebrity fan including such as Agyness Deyn, Daisy Lowe, Peaches Geldof, Liam Gallagher (founder of label Pretty Green) and Pete Doherty.
Bolongaro Trevor Menswear Collection for the Spring/Summer 2011 Season
Bolongaro Trevor: The Musician’s Choice
The Bolongaro Trevor brand is often inspired by music when creating their collections, so it seems apt that it is the fashion label of choice for many a musician and rock star. The Who wore the brand’s designs when they performed at the half-time show for Superbowl XLIV in 2010. In 2011, in the lead up to St Patrick’s Day, Bolongaro strayed from their traditional Union Jack lined outerwear to create a custom made Tri-Colour linings for Irish band, The Script, to wear on tour. Additionally, the Kings of Leon and Kasabian have worn Bolongaro Trevor on the cover of NME magazine and Depeche Mode often tour in the brand’s designs.
The Who Performing at Superbowl XLIV in 2010, Wearing Bolongaro Trevor
Future of the Bolongaro Trevor Brand
Bolongaro Trevor Collection for the Autumn/Winter 2011 Season
In the future, the brand has aspirations of opening twenty stores throughout the UK, Italy and Japan, as well as opening more stores in the United States – so watch this space.
Visit the official Bolongaro Trevor website here.