London-Based Luxury Footwear and Accessories for Men and Women
Quality Footwear from the ‘New Jimmy Choo’
View Beatrix Ong Footwear collections on London Fashion Review Blog
Introduction to the Beatrix Ong Shoe Brand
London-born Beatrix Ong started her fashion career as an intern at Harper’s Baazar magazine after studying at the prestigious Central St. Martins and Cordwainers College. After her internship, at just 22, she became the Creative Director of Jimmy Choo Couture – slightly ironic as in 2004, 2 years after Ong founded her eponymous footwear label -she was hailed as the ‘New Jimmy Choo’ by shoo magazine. Her first boutique was founded in the same year in London’s Primrose Hill and the rest, as they say, is history.
The brand began to expand and in 2008, a men’s footwear range was added to the women’s footwear and accessories collections. Global expansion of the brand became a top priority after Beatrix Ong entered into a partnership with Jaeger owner Harold Tilman for an undisclosed sum.
Menswear Brogues from the Beatrix Ong Spring/Summer 2011 Collection and the Designer Herself With Some of her Women’s Collection.
As the Beatrix Ong brand expanded, it became known for its wide and varied range of collaborations with organisations, designers and labels. Beatrix Ong shoes have featured on the catwalks of many prestigious fashion labels such as Martine Sitbon, Temperley, Nathan Jenden and Pringle among others. Beatrix Ong has also collaborated with organisations such as The Financial Times and the English National Ballet. Other notable collaborations include Topshop, Nike, Dover Street Market and Globetrotter.
As of 2011, the Beatrix Ong brand has a retail presence throughout the world. As well as operating through the Chelsea flagship store, it is also stocked in some of the world’s finest outlets including London’s Dover Street Market, New York’s Edon Manor and Dubai’s Scarpe. A full list of stockists can be found on the Beatrix Ong website.
Samples of the Beatrix Ong Women’s Footwear Collection of Spring/Summer 2011
Beatrix Ong Timeline Snapshop
- 2002: The Beatrix Ong footwear label is founded by the lady herself and operates out of the back of the house she shares.
- 2003: Beatrix Ong shoes are featured on the catwalks of Maria Chen and Temperley at London and New York Fashion Weeks’ respectively. Just a year after the brand’s inception, Beatrix Ong is named as one of the Top Ten Shoe Designers by The Independent newspaper along the likes of Manolo Blahnik and Patrick Cox.
- 2004: The first Beatrix Ong boutique opens in London’s Primrose Hill and her reputation for creating covetable and stylish women’s shoes is cemented when on the front cover of Shoo Magazine, Ong is hailed as ‘The New Jimmy Choo’.
- 2005: The brand creates exclusive footwear for Pringle of Scotland’s first catwalk show during Milan Fashion Week. Beatrix Ong also works with The Financial Times, who commission her to create the one-off pair of shoes, ‘With a Spring in Her Step’. Also this year, to celebrate the release of the British film, Hitchhikers Guide to the Galaxy, Beatrix is invited to create an illustration and shoe inspired by the movie, for an exhibition supported by Buena Vista International.
- 2006: Beatrix Ong takes part in a fair-trade project, ‘Beatrix Ong for Made’, with her shoe designs being handmade in Nepal and Africa, for sale through several retail outlets including London’s Topshop. Also this year, the brand collaborates with artist, Natasha Law to create illustrations for the Beatrix Ong shoe boxes. The collaborations with artists have continued with a new illustrated shoe box being released every three years. The current illustration, available until 2012, features an illustration by Neal Murren.
- 2007: The Beatrix Ong flagship store moves to Central London’s Burlington Arcade. Also this year, the brand collaborates with fashion designer, Nathan Jenden, to create exclusive styles for his Spring/Summer 2008 catwalk show at London Fashion Week.
- 2008: A men’s footwear range, ONG LONDON, is launched in the brand’s Burlington Arcade flagship store. This year sees a big change for the brand, when Beatrix Ong signs a deal with Harold Tilman, owner of Jaeger and the British Fashion Council. Ong and Tilman also worked alongside Belinda Earl (Jaeger’s Chief Executive) to build the brand into a global luxury accessories label.
- 2009: The first Beatrix Ong concept store opens on Newburgh Street in London’s Soho. 2009 is a year for collaborations starting with creating a range of shoes exclusively for London’s trendy Dover Street Market. This is followed with collaborations with sports brand, Nike and luggage brand Globetrotter. For Nike, Ong created the limited edition Nike iD Blazer Trainers – a high top trainer featuring an intricate oriental inspired print. For Globetrotter, Beatrix Ong created a limited edition range of travel cases, focused on blending desirability with practicality.
The Beatrix Ong Collaboration with Sportswear Brand Nike
- 2010: This year sees a significant collaboration begin with British heritage brand, Aquascutum to produce both the men’s and women’s footwear collections. Also, a Beatrix Ong shop-in-shop opens in Aquascutum’s flagship store on London’s Regent Street. Furthermore, Beatrix Ong boutique moves once again, this time to London’s Pavilion Road. Finally, the new Beatrix Ong flagship store in London’s Chelsea and the Beatrix Ong e-commerce website is launched.
- 2011: Beatrix Ong is honoured with an OBE (Most Excellent Order of the British Empire) in the New Years Honours List in recognition of her services to fashion. In May of this year, Beatrix Ong creates her first line of sunglasses in collaboration with department store, John Lewis. The exclusive collection of sunglasses also features designs from Tatty Devine, Eley Kishimoto and Todd Lynn
Beatrix Ong Recieving her MBE and part of her Collaboration with luggage brand Globetrotter, both in 2011.
Future of the Beatrix Ong Brand
Just a few years after the Beatrix Ong brand inception, she was hailed as the ‘New Jimmy Choo’ for her ultra feminine yet sexy footwear brand. She has certainly followed a similar astronomical rise to fashion footwear royalty. In the future of the Beatrix Ong brand, expect to see further projects with a wide range of collaborators and further stockists picking up the brand both at home and overseas.
Also expect to see Beatrix Ong further expand her fashion accessories lines away from simply footwear.
The Beatrix Ong Concept Store on London’s Pavillion Road
Visit the official Beatrix Ong website here.