A London-Based Namesake Fashion Label for Women
Bold Prints and Colours Since 1998
View Ann Louise Roswald Fashion collections on London Fashion Review Blog
An Introduction to the Ann Louise Roswald Brand
Ann Louise Roswald is a London-based fashion designer and namesake premium womenswear label. Roswald graduated with a First Class Honours Degree in Fashion and Printed Textiles from the prestigious Central St Martins College of Art and Design. She was soon to put her degree to good use, when after her graduate show in 1998 at London Fashion Week, she was asked to create a womenswear collection for London department store Liberty. Her first collection impressed and was soon also snapped up by London’s The Cross and New York’s Barneys.
Fashion Designer Ann Louise Roswald
Based in London’s Canary Wharf, the label is managed and owned by Roswald herself, along with husband Nick Hartley, a former print maker who, since the first collection, have taken the brand from strength to strength. As of 2011, the Ann Louise Roswald brand exhibits its seasonal collections in the Fashion Weeks of London, Paris and New York as well as having showrooms in Dusseldorf and Munich. The brand is stocked in over 100 boutiques and department stores worldwide, including in Belgium, Canada, Germany, Greece, Ireland, Italy, Japan, Kuwait, Norway, United Kingdom, Northern Ireland, and the United States. A full list of stockists can be found on the official Ann Louise Roswald website.
Ann Louise Roswald Clothing Label: A Timeline Snapshot
- 1998: Ann Louise Roswald debuts at London Fashion Week with her graduate collection. Impressed with her debut collection, Roswald is commissioned to recreate the collection for London department store, Liberty. The collection is soon picked up by London’s The Cross and New York’s Barneys. Additionally, Roswald receives the British Fashion Council’s New Generation Award.
- 1999: In collaboration with Milan-based fashion label, Marni, Ann Louise Roswald is asked to design a clog shoe for them, which becomes one of the stand out pieces of the season. The clog was to become a labour-of-love for Ann Lousie Roswald owing to strong familiar links of her father’s clog-making heritage in Sweden. The Clog Studio has become and extension of the Ann Louise Roswald brand, selling traditionally made Swedish clogs with orthapeodic wooden soles for women and children.
- 2000: Ann Louise Roswald is the only British designer of seven selected international designers invited to present their collections using Tencel Fabrics at New York Fashion Week.
- 2002: The brand develops a pre-spring collection enabling Ann Louise Roswald customers to enjoy and a smooth transition from the Winter to Spring collections.
- 2003: Ann Louise Roswald is invited by Singapore Fashion Week to show her Spring/Summer 2004 collection as part of The Designers Show.
- 2004: The brand collaborates with British high street fashion label Oasis to create the limited edition collection, The Rosa Line, which fuses the signature Roswald prints and colours in a fun and feminine collection which enjoyed great success.
- 2006: Roswald forms a design partnership with English painter and graphic designer, Natasha Law. The concept of the collaboration, named Lou Lou & Law, is to create wearable art through a fusion of fashion and art.
- 2007: With a lifelong passion for surfing, Ann Louise Roswald decides to create her own range of surfboards and a bespoke service is launched on her website.
- 2008: The brand celebrates a decade in fashion with limited edition garments and soft furnishings, which each incorporating 10 prints taken from a back-catalogue of exclusive designs. Also this year, Ann Louise Roswald launches a Spring 2008 Loungewear collection, which was available exclusively at Barney’s New York.
- 2009: The Shop for Fabric online service is launched offering selected fabrics from her archive, ideal for use in interiors.
Ann Louise Roswald Bespoke
The Ann Louise Roswald Bespoke service was launched in 2007 with a collection of surfboards and has since expanded to include bridalwear, textiles, rugs and clogs.
Influence and Aesthetic of the Ann Louise Roswald Brand
“Ann Louise Roswald is on a mission to make us all feel like movie stars”
Thérèse Quinn, Gloss Magazine
Ann Louise Roswald’s heritage has most certainly been a strong influence on her creative design. She was raised in North Yorkshire in the coastal town of Scarborough to a Swedish father and a Scottish mother. The designs and prints reflect her heritage with a definite Scandinavian look and feel to her garments.
“There is a Scandinavian look to a lot of my prints, but it was never intentional. I think I was just doing my own thing.”
Ann Louise Roswald
The brand is known for its use of signature bold prints and colours, mixed in with classic and traditional textiles. Only the finest textiles are used – tweeds are woven in Scotland and Jacquard weaves are created in France where Roswald works directly with highly innovative textile manufacturers to produce exclusive fabrics that form the basis of her collections. To achieve the brand’s signature prints and style, Roswald uses screen printing techniques as well as using embroidery and appliqué to add extra feminine details.
Roswald’s recent collections follow a decidedly ‘old-school’ aesthetic. This is achieve by following the old-glamour ethos of the likes of Grace Kelly and Ingrid Bergman to create timeless pieces that can be worn from season to season. The brand doesn’t follow the fashion fads of the moment, instead choosing to create something classic that will stay in the customer’s wardrobe year upon year. The aesthetic of the brand and the quality of the garments have earned the brand a number of celebrity fans, including Rachel Weisz and Gwyneth Paltrow.
Visit the official Ann Louise Roswald website, here.