Ally Capellino – British Designer Accessories
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Designer Accessories with a Retro Edge
An Introduction to the Ally Capellino Fashion Label
Alison Lloyd, founder of British fashion label Ally Capellino, was interested in fashion from a very early age. By the time she had reached her teens (in the early 1970’s), she was remixing old Vogue patterns and sewing clothes for herself. By 1975, Lloyd had completed an art foundation course and enrolled at Middlesex University to study fashion and textiles.
In 1980, Lloyd launched her boutique fashion label, Ally Capellino, selling hats and jewellery, designed in conjunction with her then partner, Jono Platt. The same year, a womenswear line was accidentally created when the brand created a five-piece collection to commemorate the Moscow Olympics and the controversy surrounding 1980. The 1980 Games were controversial because they were the first Games to be staged in a country with a communist regime and they were the site of the largest boycott in Olympic history. Throughout the eighties, the Ally Capellino diffusion lines ‘ao’ and ‘Hearts of Oak’, gained the brand a reputation for clean, modern and timeless womenswear, menswear and childrenswear.
In the 1990’s, Ally Capellino entered into partnership with Coats Viyella, establishing a design consultancy and licensing agreement. This resulted in the Ally Capellino brand being among the first wave of British designers to achieve commercial success in Japan with the opening of several standalone stores.
At the dawn of the new millennium, the Ally Capellino brand went back to what they were known to do best, designing and creating luxury accessories. As of 2011, the fashion label produces two seasonal collections of covetable bags for both men and women, as well as the ongoing Classics Collection. The Ally Cappellino collections are available in the standalone flagship store in London’s Shoreditch, as well as through some of the world’s finest boutiques including, London’s Tonic and Folk stores, Tokyo’s Isetan, Madrid’s Marche and New York’s Red Lipstick.
Recent Collaborations of the Ally Capellino Fashion Label
Over recent years the Ally Capellino brand has seen a surge in popularity, thanks in part to a range of prestigious collaborations. In 2006, Capellino created bag collections for Margaret Howell, Topshop and the Tate Gallery. In recent years high-profile collaborations have included:
A selection of laptop bags created by Ally Capellino for Apple.
The re-worked Ally Capellino Frank Rucksack for Liberty.
Ally Capellino – A Timeline Snapshot
The re-lanched Shoreditch store in collaboration with furniture designer, Rupert Blanchard.
Visit the official Ally Capellino website, here.