Sustainable and Innovative Fashion Since 2008
View Ada Zanditon Fashion collections on London Fashion Review Blog
An Introduction to the Ada Zandition Clothing Brand
Eco Fashion Designer Ada Zanditon.
London-born fashion designer Ada Zanditon studied at the prestigious London College of Fashion and worked for respected designers Alexander McQueen, Jonathon Saunders and Gareth Pugh before starting her namesake label in 2008. She also worked on freelance projects including the Shared Talent Project in South Africa, and created products for Oxfam’s first boutique fashion line. Ada made her London Fashion Week catwalk debut in September 2009 at the Vauxhall Fashion Scouts ‘One to Watch’ show, which gained the brand instant recognition. Since then, the brand is often featured in the fashion press including in Grazia, Vogue and Glamour.
In 2009 Ada received the Masters of Linen Creativity Award in Paris, which enabled her to create her first ready-to-wear collection. In September 2010, her Spring Summer 2011 collection was featured in the first London Fashion Week on schedule sustainable catwalk show, part of an event organised by Prince Charles and Anna Wintour at Clarence House.
Thanks to her eco-philosophy, in 2011 Ada Zanditon was one of fifteen designers to be part of the Fairtrade Collective, designing a scarf in Fairtrade Cotton that is being retailed on Asos. She has also been commissioned by fine jewellers Ingle and Rhode to design the first ever Fair Trade Fair Mined Gold Necklace. The Ada Zanditon brand appears to be becoming somewhat of a pioneer in the ethical fashion arena.
Throughout her fashion career, Ada has committed herself to working closely with small unit workshop studios, as well as creating specially commissioned pieces on request to help increase the profile of her brand. Recent commissions have included an album and tour wardrobe for Patrick Wolfe, stage pieces for singer/songwriter Viktoria Modesta and pieces for fashionista and presenter Jameela Jamil.
As of 2011, Ada regularly exhibits at Esthetica during London Fashion week and at Rendez Vous Femme, Paris. Her collections have also been shown on several catwalks internationally including in Shanghai, Zagreb and Kiev. Additionally, the Ada Zanditon collection has expanded to include jewellery created in collaboration with Luca Romanyi using recycled plastic (debuted Spring Summer 2010).
In the UK, Zanditon is stocked by Palette, Nancy Pop, Beyond the Valley, Enter Boutique, 123, Magic Number Three and Young British Designers. Zanditon is also stocked internationally by Juno & Jove, USA; Halelujah, Belgium and Les Boutiques Donna, Switzerland.
Ada Zanditon added a jewellery collection to the brand line in 2010.
Inspiration of the Ada Zanditon Collections
Ada has cemented herself as one of the fastest rising creative fashion designers in London by combining beautiful cutting edge designs with ethical and sustainable business practices. The Ada Zanditon design signature is the digitally printed dresses with sculptural detail – with a focus on pieces that work from day to evening making the Ada Zanditon women elegant and desirable.
Ada is fast becoming known for her innovative concept designs which have a strong commitment to the environment. In each of her collections Ada combines the core brand philosophy of ethical manufacturing and sustainability with high fashion silhouettes to create a unique and easily identifiable Ada Zanditon aesthetic.
- Nebulayan Collection Spring Summer 2011: The ‘Nebulayan’ collection was strongly influenced by classic American sportswear as seen with the body-con cycling shorts and cropped leggings. Sustainable silk and jersey are draped into fluid and feminine silhouettes and stylish city shorts are teamed with flowing tank tops in chiffon.
- Pyramora Collection Spring Summer 2011: The ‘Pyramora’ collection was inspired by the Great Pyramids of Egypt and the beautiful yet delicate structure of coral reefs. These inspirations follow the eco philosophy of the brand, as the environment of both the pyramids and coral reefs are fiercely protected by dedicated locals from global corporations and over exposure to the tourist industry. Colourful coral-reef inspired prints are combined with 3-dimensional pyramids in metallic hues to create a structured yet delicate collection.
- The Cryoflux Collection Autumn Winter 2011: ‘The Cryoflux’ collection is inspired by a mythical species that has evolved under the frozen surface of Europa, one of Jupiter’s moons, known as ‘The Cryoflux’. The Cryoflux arrive from Europa to the barren darkness of the Antarctic winter to explore the frozen world in an unfamiliar state of flux. The collection is made up of structures garments with 3-dimensional effects and geometrical printed designs to reflect the changing climate reforming around ‘The Cryoflux’. Ada debuted the collection in London’s Covent Garden and allowed spectators to get up close and personal with the other-worldly collection, by using static mannequins instead of real-life models.
Ada Zanditon: Ethical Fashion
“ADA ZANDITON SEEKS TO CREATE DESIRABLE FASHION USING A SUSTAINABLE BUSINESS PRACTISE”
Ada Zaniton Website
The Ada Zanditon brand philosophy is to create high-end, desirable ready-to-wear garments that feature her unique prints and illustrations, ethically. Ethical manufacturing and sustainable textile and fabric choices are of up-most importance to the brand. Ada Zanditon uses a range of organic and natural fabrics, always sourcing from ethical and reliable manufacturers. None of her fabrics are dyed with AZO-dyes meaning they will not release any carcinogenic chemicals. Additionally the brand partners with fair-trade or similarly certified businesses outside of the United Kingdom, and uses sustainable, recycled, local and traceable textiles whenever possible. The eco-philosophy is also extended to the Ada Zaniton studio in which eco-friendly light bulbs, cleaning products and recycled stationary are all used. Cloth is cut in a way that limits waste and as much as possible is recycled.
Future of the Ada Zanditon Brand
The brand has plans to increase its profile in the UK as well as its overseas presence. With each new season Ada Zandition will continue to develop the brand’s signature silhouettes and prints. Additionally there will be continued concentration on creating new zero waste pieces within the collection that are eco-friendly as well as innovative.
Visit the official Ada Zanditon website here.